The firstOrCreate method will attempt to locate a database record using the given column / value pairs. If the model can not be found in the database, a record will be inserted with the attributes from the first parameter, along with those in the optional second parameter.
// Retrieve flight by name, or create it if it doesn't exist...
$flight = App\Flight::firstOrCreate(['name' => 'Flight 10']);
// Retrieve flight by name, or create it with the name and delayed attributes...
$flight = App\Flight::firstOrCreate(
['name' => 'Flight 10'], ['delayed' => 1]
);