If I correctly understand what you're trying to accomplish, you could do something along those lines, but you're not stating if your JSON strings are dynamic (coming from database and can vary) or hardcoded. We also have no idea about what your database structure looks like, so it's kinda hard to help you there. The following example takes into account that your values are hard coded.
public function fields(Request $request)
{
return [
Select::make('Reference')->options([
"{ name: 'Google' }" => "Google",
"{ name: 'Press' }" => "Press",
"{ name: 'Linkedin' }" => "Linkedin",
"{ name: 'Facebook' }" => "Facebook",
"{ name: 'Twitter' }" => "Twitter",
"{ name: 'Advert' }" => "Advert",
"{ name: 'Paradigm' }" => "Paradigm",
"{ name: 'Referral' }" => "Referral",
"{ name: 'Shares Magazine' }" => "Shares Magazine",
"{ name: 'British Investor Summit' }" => "British Investor Summit"
])->displayUsingLabels();
];
}
Once again, if you want something dynamic, tell us more about your database structure and what behavior you expect.