How to avoid massive switch statement when choosing a Class::method() from a string

We currently use slack and hubot at my office. Since I am better at php than I am at js/coffee I have our hubot passing commands to a laravel app so that I can do the heavy lifting there.

To make things easy on the hubot, all messages from slack are passed to a url.com/catchall route and then Push Queued to Iron.io, which is then Marshalled

    <?php namespace Idop\Http\Controllers;

    use Idop\Http\Requests;
    use Input;
    use Response;
    use Queue;

    class CatchAllController extends Controller {
        public function sterling(){
            $data = Input::all();
            Queue::push('\Idop\Catchall\Catchall',$data);
            return Response::json(['message'=>'success']);
        }

        public function queue(){
            return Queue::marshal();
        }
    }

And then on the return side

    <?php namespace Idop\Catchall;

    use Idop\Models\Message;

    class Catchall
    {
        public function fire($job,$data)
        {
            Message::create(['user' => $data['user'], 'message' => $data['message'], 'room' => $data['room']]);
        }
    }

Currently all I have it doing is logging the message. However if the message sterling deploy project@branch is passed I'd like to execute some certain code, and some entirely different code if sterling drizly beer me is passed. What is the best way to handle this sort of situation? A switch statement was my first thought, but with the amount of commands I'm looking at, it was getting super unweildy