Hi people! I wanted to implement A/B testing in my project. My question is regarding which tools to use:
The first options is easy to implement and I believe Google can track more efficiently where the traffic (paid and organic) is coming from and what they are doing on my page.
The second option is more to keep the data on my system only, do not rely on third parties software.
I'm more Google Analytics oriented, but maybe there is someone who knows better than me! Thanks in advance for all the help!
@athror I think this one is really personal. In my opinion, Google Optimize is better for front-end changes (like CSS and JS manipulation) because it's very easy to set up, test (also with more than 2 variations) and integrates with Google Anlytics very well.
But of course the things you can test are limited to the things you can achieve with CSS and JS. If you want to test a completely different view (with different data as well), the Laravel way might be better.
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