I face this situation all the time, and in most cases it depends on the client’s budget and goals. It’s important to clearly explain that a SaaS solution is not as fully customizable as building a solution in-house, and that relying on SaaS can lead to ongoing costs through paid features and add-ons.

At the same time, clients have the right to go to market as quickly as possible and at the lowest possible cost, in order to validate their idea, achieve stability, and start seeing real benefits from the website.

For this reason, I usually recommend a hybrid approach. Build the core functionality internally, while integrating third-party services wherever possible. With AI solutions such as Claude, this process becomes much easier and quicker, especially when it comes to integrating third-party services and accelerating time to market.

After a few months, you can analyze which features are actually being used and which ones come from paid services or SaaS tools, and then gradually rebuild or customize those features specifically for the client.

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