5 years ago

Best practice for mass (group) emailing

Posted 5 years ago by opheliadesign

Hi everyone,

I need to target large groups of recipients with emails in a Laravel app (group email). I am currently gathering an array of email addresses and then sending the email to an internal catch-all address (postmaster@example.com) with the recipients in the BCC field.

My question: is it better to iterate through each recipient address and generate an email directly TO that recipient? Often a group email targets close to 150 individual recipients. Would this individual approach cause too much of a performance hit?

Curious how others are addressing this issue, thanks in advance!

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